As I settled myself down into my cosy, blanket covered sofa on a darkening London evening – tea in hand – I opened up my Macbook and pulled up the Skype app. It’s a Friday night; 8pm UK time, 10am LA time. I eagerly await a conversation with Greta Eagan, the brains behind the eco style blog Fashion Me Green and author to Wear No Evil, and perhaps the most sustainably stylish woman in America.
I’d just got back from work and was sporting my daily uniform of an all black attire, whilst on the other side of the Atlantic Greta was dressed down in her morning activewear, preparing for a hike in the Los Angeles mountains. It dawns on me that the one thing I crave from living in London is the outdoor lifestyle; A hike around Hackney Wick on a Friday morning mid-december doesn’t quite have the same allure. I learn that Greta lived and fell in love with London whilst studying at the European School of economics, I guess the grass always seems greener.
I am instantly inspired by Greta’s enthusiasm and knowledge surrounding sustainable fashion. Greta gives of such a positive energy which instantly transpired to my previously tired-self, prompting motivation towards my own wardrobe. With a desire to learn and advocate awareness for sustainable style, Greta is a girl boss that oozes expertise. And so kicking of 2017 in a conscious and aspirational way, meet this months highly respected girl boss, Greta Eagan.
Can you do it all? A question that flitters about my head on a daily basis. Sometimes it can feel like there really aren’t enough hours in the day to get everything done – unless you get up at 5am for that power pilates class – which I’m pretty certain is just an urban myth… surely? However, there is evidence that you can do it all, and it comes in the very stylish form of Alexandra Stedman. After relinquishing her role as shopping editor for Red Magazine, Alex went on to work as a freelance stylist alongside running her successful style blog, The Frugality. Becoming a widely admired style icon herself (and rightly so), Alex has a great eye for detail and putting together un-expected yet wearable high-street looks. The concept is that you don’t have to surrender your credit card in order to be stylish. In Alex’s own words, “this is not about being cheap, this is about being smart”.
It’s surprisingly tranquil in Holborn’s La Pain Quotidien, a stones throw away from the hustle and bustle of Covent Garden; London’s notorious tourist hub. Jess later tells me that she knows this peaceful hangout from her days working around the corner at Grazia Magazine. Eagerly early, the floor to ceiling window provided me with a much loved people watching game – which I happen to find a great source of style inspiration – whilst waiting.
Jess arrives bang on 2.30pm – the epitome of efficient – looking effortlessly chic in a three-quarter length dress, ankle boots and printed wrap scarf; ordering a green smoothie. We begin by engaging enthusiastically in wed-min, Jess got married a couple of months ago and was keen to give me some healthy tips on my (ever-shrinking) eight month countdown. Within five minutes I felt as if I’d know Jess for years, old friends that could have nattered the afternoon away drinking endless cups of tea and preying on brownies. This would have probably been the outcome had it not been for a busy day in the fashion calendar for SS/17 press days, which eventually whisked us on our way.
The loveable motto “just do it” springs to mind as I read into Jessica Atkin’s entrepreneurial journey. Jessica went from assisting at Lucky Magazine to owning her own business, all by the age of 25! Earning praise for her venture from leading publications Vogue, InStyle, Harpers Bazaar, Elle and Cosmopolitan (to name a few), it’s needless to say that I was extremely excited to talk to Jessica about her digital fashion business, Stylebook.
Do you remember the first time you watched Clueless? I do, it was back when I’d developed a skewed vision of corduroy flares and fishnet gloves, nevertheless Cher Horowitz’s tech-enabled wardrobe had mine and my sisters jaws on the floor in lustful envy. There are few wardrobes as iconic as that of Cher’s, an amalgamation of polished pop colours, plaid knife-pleat skirts and bubblegum jackets picked out daily by a digitally approved styling system. As Katy Perry would term, a teenage dream.